The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an an integral part of traditional marketing and business. It appears that the subject of funnels in online-based businesses is becoming more popular.
The reality is that people are eager to learn more about this concept of marketing and the best way to apply it to enhance their business online marketing strategies. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel - What exactly is it?
No, a marketing funnel isn't a real funnel. For this marketing concept, the use of the term funnel is to visual and describe the sales process from the beginning to its end. The term funnel is a term used to describe the process of selling due to its wider entry path for "Unqualified Prospects", and a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel will be people we might consider to be "unqualified prospects" These are people who could need your products or services however, you've never contacted them before. After several sales and promotions, you will have gotten customers who have bought your product or service.
Another reason the concept of the lead generation funnel is effective is because it makes it possible to track your prospects' actions at different stages of the sales process. It's possible to predict the number potential customers using the sales funnel, by knowing the numbers of prospects who are qualified throughout the process.
The sales funnel lets you to determine where your sales process is failing and succeeding. It can also help to determine if your marketing campaign is not reaching the right customers. This will allow you to choose exactly the areas you need to concentrate your efforts and to maintain sales at the necessary level and, in turn, achieve your marketing objectives. It is a tool to monitor and evaluate the sales process of your customers.
The Sales Funnel Top Front - End
Your sales funnel's top is the most active and most important area in your process. It is constantly tested. Your creativity and resources will only limit the number of front-end strategies that you could develop.
The primary goal of the front-end will be to draw potential customers and turn to buyers later in the sales process.
When a prospect decides to sign up or purchases the product or service you provide and is "qualified". This is the moment when the prospective customer or "Unqualified Lead" becomes qualified. This is because they have taken an action that suggests that they may be interested in buying your products or services.
To make your front-end effective you must be able to drive targeted traffic to your website blog, website or squeeze page. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting, forum posting and other resources are among the most effective methods and sources.
There are a variety of methods that you can use to "qualify the unqualified prospect". One of the best methods to determine the quality of prospects is to create an online squeeze page. This allows you offer something of value related to your product which people can get for free, or at a substantially reduced price in exchange for their name and email. The items offered range from newsletters, video, ebooks, e-mail courses, related reports and more.
We can see that the front-end of the sales funnel is where folks are drawn to your sales funnel. Now what about the back-end?
The Bottom of The Funnel: The Back-End
The back-end (or the bottom) of the sales channel is where the bulk of profits and sales take place. It usually contains your higher priced products. They are usually pertinent to the same niche, but presented in different formats, like audio or video, live interaction, or private consultation.
The main difference concerning the front-end and back-end lies in the type of client and the cost of the product or service which is offered.
While it's true that only 1-2 percent of the people who access your front-end will be able access your back-end, this small percent may not be of any significance. Since a small portion of people spend more money, it's okay.
While front-end services and products may be less expensive than $100 but back-end products and services typically cost at the range of hundreds to thousands. This makes the bottom or back end of the sales funnel the primary source of income for your Internet business, it's also the most predictable and solid part of the sales process.
As I mentioned in the past, the sales funnel is customizable as much as your imagination and resources allow.
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